Privacy Policy

1. Introduction

1.1 l44bet ("the Company", "we", "us", "our") operates the online betting and casino platform at https://l44bet.club, which is designed and built specifically for players in Bangladesh. We take the privacy and security of your personal data very seriously. This Privacy Policy sets out in clear terms how we handle the personal information you provide to us — and how we safeguard it.

1.2 This policy applies to all personal data we process in connection with your use of the l44bet platform, including data collected via the website, through our customer support channels, and as part of our payment processing operations.

1.3 This Privacy Policy should be read alongside our Terms & Conditions, which are available at /terms-conditions. Together, these two documents govern the full relationship between you and l44bet.

1.4 If you do not agree with any part of this Privacy Policy, you should not register an account or use any services provided by l44bet. If you have already registered and no longer agree with this policy, you may request account closure by contacting us at [email protected].

2. Data We Collect

2.1 l44bet collects the following categories of personal data from registered players and platform visitors:

Category	Examples	When Collected
Identity Data	Full legal name, date of birth, national ID (NID) number, passport details	Registration & KYC verification
Contact Data	Mobile phone number, email address, residential address in Bangladesh	Registration
Financial Data	bKash/Nagad/Rocket/Upay mobile wallet numbers, bank account details, transaction history, deposit and withdrawal amounts in BDT (৳)	Payment processing
Technical Data	IP address, browser type and version, device identifiers, operating system, time zone, session data	Automatic — on platform access
Usage Data	Pages visited, games played, bets placed, sports markets accessed, session duration, click paths	Automatic — during platform use
Communications Data	Support chat transcripts, emails sent to l44bet, feedback submitted via the platform	Customer support interactions
Verification Data	Copies of government-issued ID documents, selfie/liveness checks, proof of address documents	KYC process

2.2 l44bet does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data beyond what is strictly necessary for age verification and identity confirmation.

3. How We Collect Your Data

3.1 Directly from you. The majority of the data we hold is provided directly by you during account registration, KYC verification, payment processing, customer support communications, and participation in promotions or surveys.

3.2 Automatically. When you access the l44bet platform, we automatically collect certain technical and usage data via cookies, server logs, and similar tracking technologies. This data helps us maintain platform security, diagnose technical issues, and understand how players navigate the site.

3.3 From third parties. We may receive data about you from third-party identity verification providers, fraud detection partners, and payment processors (including bKash, Nagad, Rocket, and Upay) as part of our standard KYC and transaction processing procedures.

4. How We Use Your Data

4.1 l44bet uses your personal data for the following purposes:

• Account management: Creating, maintaining, and securing your registered player account at l44bet.
• Service delivery: Processing bets, sports wagers, casino game sessions, and all associated transactions.
• Payment processing: Handling deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, BRAC Bank, and other accepted methods.
• Identity verification (KYC): Confirming your identity and age to comply with responsible gaming obligations and prevent underage gambling.
• Fraud prevention: Detecting, investigating, and preventing fraudulent transactions, money laundering, and other prohibited conduct as outlined in our Terms & Conditions.
• Customer support: Responding to your enquiries, resolving disputes, and providing assistance with your l44bet account.
• Promotions & communications: Sending you relevant offers, bonus notifications, and platform updates where you have consented to receive such communications.
• Platform improvement: Analysing usage patterns and player behaviour (in anonymised or aggregated form) to improve the l44bet platform, add new features, and enhance the overall player experience.
• Legal compliance: Meeting our obligations under applicable laws, including responding to lawful requests from regulatory or law enforcement authorities.
• Responsible gaming: Monitoring player activity to identify potential signs of problem gambling and offering appropriate support tools in line with our Responsible Gaming policy.

4.2 l44bet will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent.

5. Legal Basis for Processing

5.1 l44bet processes your personal data on the following legal grounds:

• Contract performance: Processing is necessary to provide the betting and gaming services you have registered to use, including account management and payment processing.
• Legal obligation: Processing is required to comply with applicable laws, including KYC/AML obligations and responsible gaming regulations.
• Legitimate interests: Processing is carried out to pursue l44bet's legitimate business interests — including fraud prevention, platform security, and service improvement — where those interests are not overridden by your data protection rights.
• Consent: For marketing communications and non-essential cookies, processing is based on your explicit consent, which you may withdraw at any time.

6. Data Sharing & Disclosure

6.1 l44bet does not sell, rent, or trade your personal data to unaffiliated third parties for their own commercial purposes. We share your data only in the following limited circumstances:

• Payment processors: We share necessary financial data with bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, and BRAC Bank to process your transactions. Each processor handles your data under their own privacy terms.
• Identity verification providers: We work with third-party KYC partners to verify your identity and age during the account registration and verification process.
• Game providers: Where required by individual game providers (such as Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, or Spribe) to deliver live or RNG-based casino games, limited technical data may be shared with those providers.
• Fraud detection partners: We share data with specialist fraud and risk management partners to help identify and prevent financial crime on the platform.
• Legal authorities: We will disclose personal data to law enforcement, regulatory bodies, or courts where we are required to do so by a lawful order or legal obligation.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of l44bet's business, your personal data may be transferred to the acquiring entity, subject to equivalent privacy protections.

6.2 All third parties with whom l44bet shares personal data are required to handle that data securely, to use it only for the specified purpose, and to respect your data protection rights.

7. Data Retention

7.1 l44bet retains your personal data for as long as your account remains active and for a reasonable period thereafter to fulfil the purposes described in this policy. Specifically:

• Account data is retained for the duration of your account and for a minimum of five (5) years following account closure, in line with standard anti-money laundering record-keeping requirements.
• Transaction records are retained for a minimum of five (5) years from the date of each transaction.
• KYC and identity documents are retained for the duration of your account and for five (5) years after closure.
• Customer support communications are retained for up to three (3) years from the date of the interaction.
• Technical and usage data (logs, session data) is typically retained for up to twelve (12) months.

7.2 When data is no longer required for the purposes for which it was collected and no legal obligation to retain it exists, l44bet will securely delete or anonymise that data.

8. Data Security

8.1 l44bet employs a range of technical and organisational security measures to protect your personal data from unauthorised access, loss, disclosure, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and our servers;
• Encrypted storage of sensitive personal and financial data at rest;
• Role-based access controls that restrict access to personal data to authorised personnel only;
• Regular security audits and vulnerability assessments of the l44bet platform;
• Multi-factor authentication options for player accounts;
• Real-time monitoring systems that detect and alert on suspicious access patterns.

8.2 While l44bet takes all reasonable precautions to protect your data, no electronic system is completely immune to risk. In the event of a data breach that is likely to result in a risk to your rights and freedoms, l44bet will notify affected players promptly and take all necessary steps to contain and remediate the incident.

9. Cookies & Tracking Technologies

9.1 l44bet uses cookies and similar tracking technologies to enhance your experience on the platform, maintain session integrity, and collect analytics data that helps us improve the service.

9.2 The following categories of cookies are used on the l44bet platform:

• Strictly necessary cookies: These are essential for the platform to function. They maintain your login session, remember your language preferences, and ensure security features operate correctly. These cookies cannot be disabled without breaking core platform functionality.
• Analytics cookies: These collect anonymised data about how visitors interact with the l44bet platform — including pages visited, time spent, and navigation paths. This information helps us identify areas for improvement.
• Functional cookies: These remember your preferences and settings (such as your preferred sports markets or recently viewed games) to personalise your experience on return visits.
• Marketing cookies: With your consent, these cookies may be used to deliver relevant promotional content based on your interests and activity on the platform.

9.3 You may manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality or performance of the l44bet platform.

10. Your Data Rights

10.1 As a player on the l44bet platform, you have the following rights in relation to your personal data:

• Right of access: You may request a copy of all personal data we hold about you at any time.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected.
• Right to erasure: In certain circumstances, you may request the deletion of your personal data. Note that we may be required to retain some data to comply with legal obligations even after an erasure request.
• Right to restrict processing: You may request that we restrict the processing of your data in certain situations — for example, while the accuracy of data is being contested.
• Right to data portability: You may request a structured, machine-readable copy of the personal data you have provided to l44bet, where technically feasible.
• Right to object: You may object to the processing of your personal data where that processing is based on legitimate interests or is used for direct marketing.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

10.2 To exercise any of the above rights, please contact l44bet at [email protected]. We will respond to all valid requests within a reasonable timeframe, and in any case within 30 calendar days of receipt.

11. Minors

11.1 The l44bet platform is strictly for players aged 18 years and above. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a user under 18 has registered an account or provided personal data to us, we will immediately suspend that account, delete the associated personal data, and return any deposited funds to the payment method used.

11.2 If you are a parent or guardian and believe that a minor in your care has accessed the l44bet platform or provided personal data to us, please contact us immediately at [email protected] so that we can take appropriate action.

12. Third-Party Links

12.1 The l44bet platform may contain references to third-party services such as payment providers (bKash, Nagad) and game studio platforms. These third parties operate under their own privacy policies, and l44bet is not responsible for the data practices of those parties.

12.2 We encourage you to review the privacy policies of any third-party service you use in connection with your l44bet account, particularly your mobile financial service provider, before sharing personal data with them.

13. Cross-Border Data Transfers

13.1 In order to deliver the l44bet service to players in Bangladesh, some of your personal data may be processed or stored on servers located outside of Bangladesh — for example, by game providers or infrastructure partners based in other countries.

13.2 Where such cross-border transfers occur, l44bet takes steps to ensure that your data is protected to a standard equivalent to that described in this Privacy Policy, including through contractual safeguards with our service providers.

14. Changes to This Privacy Policy

14.1 l44bet reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will update the "Last Updated" date at the top of this document and, where appropriate, notify registered players via their registered email address or through a notice on the platform.

14.2 Your continued use of the l44bet platform after a revised Privacy Policy has been published constitutes your acceptance of the updated terms. We recommend reviewing this page periodically to stay informed of how we protect your data.

15. Contact Us

15.1 If you have any questions, concerns, or requests relating to this Privacy Policy or the way l44bet handles your personal data, please contact our data protection team. We are committed to resolving all privacy-related enquiries promptly and transparently.

15.2 Data protection contact: [email protected] (plain text only — not a clickable link)

15.3 For responsible gaming concerns, including requests for self-exclusion or deposit limit adjustments, please visit our dedicated Responsible Gaming page.